Wedding Flower Markup Calculator

Curate is a platform that automates the tedious parts of the floral business - from proposals to production to payments.

If there’s not an industry standard for markups, then how do you determine what your markup should be?

We’re providing this free Excel calculator so you can determine what your markups should be for your individual company — and better understand what you need to charge to maximize your profits while still providing excellent value to your clients.

How to Use This Calculator

Fill out the form to receive the calculator

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Open the Excel file and enter your costs
Adjust markup percentages to see how they affect your pricing
Use the results to set profitable, competitive prices

Before You Start

Check out our blog post on florist markup tips for more details about markup along with a few things to consider when you plan what to charge your clients.

Why Markup Matters

Understanding your markup is essential for running a profitable floral business. Many florists undercharge because they don’t have a clear system for calculating costs and setting prices.

This calculator helps you:

See your true costs — including overhead and labor
Set consistent markups — across all your products
Maximize profitability — without overcharging clients
Make informed decisions — about pricing and discounts

Curate’s goal is to help event professionals run their businesses more efficiently. We hope this calculator helps you price with confidence!