Customer Reviews

Since using curate, I can 100% say I actually look forward to create my proposals. It's just brilliant. My name is Lenny Wall. I am the owner of Wallflower, a wedding event florist business and I am based in Ireland. Before I found Curate, I mostly used Canva, Word, Excel Sheets, Pinterest boards, to create my proposals. I found they didn't look professional enough for the clients I wanted to attract and I had information everywhere which was very frustrating and just not efficient. Curate has immensely changed my proposal creation due to the templates that you can create. It is much quicker to create proposals for clients to track inquiries as they all come out in one specific space within the program. So you can see exactly what inquiries are coming in which one you have responded to which ones you want to pursue or which ones you don't want to go ahead with. Everything is just in one place. Working with the curate software has saved me so much time. Once you create your image library it's so much easier to find images and create proposals. Where it would probably have taken me hours to create a proposal to calculate everything I now get it done in significantly less time. So I would say curate saves me at least one or two full working days a week that I would normally have spent on creating proposals. I now can create significantly more proposals in one week. And with that they look a lot more professional and are much easier to update as well because everything is calculated automatically. It saves lots of time since using curate. I can 100% say I actually look forward to create my proposals. It's just brilliant. It is hard to pick one favorite feature of the program. Gosh, what will I pick? So, I think the calculation part side of things. So, the order list and the recipes will make my business a lot more efficient so I can see what I'm doing with my budgets, how many stems I need. And I hope financially that it will make a big difference so I can calculate things more efficiently. Would I recommend curate 100%. Any florist, the wedding industry, if you're thinking about this, do it. It has made a huge difference to me and I regret not doing it earlier. It has made work so much more fun. I feel more professional in my proposals and I think it's going to make a huge impact on how clients look at my business. I would 100% recommend Curate to any florist in the wedding industry. I actually regret not doing it earlier. Go for it. It will make your work more enjoyable, much easier. I found the program really easy to get used to. I actually managed to do a lot of it before I had my onboarding calls. So, I think that says a lot about the user friendliness of it. My clients have really given me positive feedback as well as wedding planners that have looked at my proposals that I've done with curate. So go for it. It will make a huge impact on your business. Don't wait.

The curate software has allowed me to have an efficient quick turnaround time for myself and my clients which has positively impacted my percentage of leads that I get for events. Aloha, my name is Francesca. The name of my floral business is Kahihae Floral. I'm based in Oahu, Hawaii. And I am the owner and lead florist. Oh my gosh. Before finding curate, I was using just normal composition books and notebooks, calculators, and flipping back and forth between the pages, manually writing down everything. Um, from the order, what the client wanted all the way to the recipes per item. I was trying to be as organized as possible. Um, I did see people using Microsoft Word and Microsoft Excel. So, I did try that. However, it was still tedious. I still needed to do the paperwork and the writing in order to input those items into Microsoft and Excel spreadsheet. So it was on so many different platforms and I had to make so many calls and write down more information on top of pieces of paper. So it in itself I just had so many notebooks open. Um everything felt very scattered and um such a tedious process before getting organized. And the most frustrating part about it was how long it took me and how stressful the whole process was. And I was actually anxious that the client would want alternative options and to just change certain, oh, can you change this type of rose and rose color, which would completely cause me to alter the proposal, the stem counts, and that took up so much time and come up with the correct calculations with the taxes and and fill everything out again. So, that was the hardest part before curate. Curate has made my workflow so much more efficient and quicker, which allows me to have a quicker turnaround time for the client and I'm more likely to have a lead because of the turnaround time for the quote. The one task that used to take me hours that now takes minutes was um how I used to have to manually write down all my floral ingredients and that includes the different varieties that I might have to use and their prices. But now when a client asks me to switch a color or switch I need to switch an alternative flower choice, I can simply click and change out another flower choice. And the calculation also gets done for me through the software program. I would say that curate saves me about 5 hours per week with all the quotes that I do. Everything is in one place. All the client information and the details for both of us, both me and the client are all in the profile and the quote. I'm also able to show the contract which is part of my template now. So I have a template and I can just plug in everything and um the client is able to see their contract. They're able to see their timelines when everything is due. Both of us are able to be on the same page and that saves me at least 5 hours a week. The curate software has allowed me to have an efficient quick turnaround time for myself and my clients which has positively impacted my percentage of leads that I get for events. My favorite feature in the curate software is the entire software. It's really hard to pick one, but my favorite feature in the curate software has to be the drop-down menu library. It just makes everything so fast. I got a catalog of flowers and vases and foliage right there that's already plugged in. And so all I got to do is type it in, drop down the menu, and click my items, and it just populates in there for me. If a friend in the event industry asked me if they should get curate, I would tell them 100% yes. It has been a game changer for me. It has been so efficient and I've gotten so many customer feedbacks on how fast I pump out my quote, how neat everything is, how the presentation of my quote has actually been the impressive mark to book with me. And so I would say not only is it helpful for us, it is equally as efficient and helpful for a client. And that is part of the presentation of what you're giving them early on that this is what they can expect from you and your business moving forward. So I would 100% say yes, get the software. It is worth the investment.

Hey everyone, I'm Jimmy Matiz. I'm the president at Matiz Cuisine. Before I had curate, I was doing everything on Excel sheets and everything one by one. Just a very strenuous process. Sending invoices through the payment platforms and everything. It would take me two three hours to make every proposal. So it was a lot. Honestly, curate has become an extremely essential tool for business because it saves just hours of work every day. The proposals become automated. You can copy or duplicate the proposals that you have with past clients. So, you can literally create another event for a past client right on the spot. Everything is very automated. It's an all-in-one from client management to proposals to payments. It's just an all-in-one platform that we use and it has become essential for our daily operations. I would say curate saves us about two to four hours a day depending on what we're doing. But I really couldn't imagine doing what we do on curate and scaling at the level we're scaling without curate. It would be we would just need not only more hours a day but also a bigger team. So that's huge. Being the most amazing all-in-one platform and CRM for the business and it keeps just giving us more and more tools to implement and some tools that we didn't use in the past we've started using them now as we grow as we scale. So the growth that the business has had has been huge and the potential is even bigger with all the features that it has and all the time that it saves us and everything. So, it's been fantastic. I really like all the curate features, but I think what I would say and I like to mention is lately we started printing out instructions. I'm a caterer, so we print out instructions and plating and reheating and everything for our clients. And it has a feature that you can print out the proposal or kind of like the breakdown of the event and you can select exactly what you want it to show. So we're able to just put exactly what we want printed out and it's not a document that we have to build from scratch, but it's kind of like an automatic feature where you select exactly what you need printed out and it prints it out in one document and it's basically built automatically with the proposal as you work through it. So that's been amazing. Kind of like one of the last things we started using lately and it's been a blessing. If a friend asked me to recommend or asked me what platform I would recommend for his business, I would definitely go with curate and I've actually recommended it in the past. I work with a lot of private chefs and caterers and you know I've met many of them and most of them don't even use a CRM platform and that just blocks you know it just makes you spend longer times creating proposals processing payments keeping up with everything in the business and it doesn't let them scale it doesn't let them grow so I always recommend curate just because it saves so much time and it ends up just representing just growth for your company. Really frees you to focus on other things that you need for your business.

My name's Abby and I'm the wedding and event coordinator at Dermont Florist. Before finding Curate, our proposal process wasn't super efficient. We would meet with the client and then we would, you know, handwrite all these notes. I would have to then type them up later, plug them into our system, which was only accessible via one desktop in our shop, and then I would also make a Google slideshow. That was their mood board. This was really frustrating, especially the fact that I had to be in person to make any sort of update to their proposal. Now, with Curate, my workflow is significantly more efficient. I'm able to actually plug all the images in to each specific line item. I can remove line items. I can edit on the go. I mean, I think that's been the biggest difference is the ability to make an update as soon as I get an email for any kind of adjustment versus needing to be like, All right, well, on Monday when I'm in the shop again, I will go in and make this update. I can now work from home if I need to in an emergency. It's just infinitely easier for me to communicate with the client. Now, has Curate saved me hours worth of work? No, because I am so much busier now. I am infinitely more efficient from using this product. Curate has made it so much more easy for me to book proposals, for me to make those updates. So, each individual proposal has probably saved me, I don't know, at least 2 hours worth of work. But in general, I am just booking so much more. Curate has made us a much more professional and punctual business. My favorite curate feature is probably the ability to add images to specific line items. I really love the fact that there's a mood board at the top of our proposals, but being able to itemize those images as well and sometimes incorporate images that maybe communicate part of the vision but not the whole picture and I don't want to have them on the mood board. It's just so nice to have and I know that my clients are really looking at those fine details. If another florist were to ask me about Curate, I would say absolutely try it out. I'm such a fan and honestly they're always listening. I have submitted a bunch of feature requests and they have been implemented as updates. It just feels really nice to know that it's run by florists.

Hi, my name is Joanna Walton and my company is Joanna Walton Flowers. I'm based in Majorca and I'm the owner of the business. I've been a florist for 35 years now. And before finding curate, I used to use a pages document to list every item. We mainly do weddings and events, so I'd have a pages document, list every single item. I'd have a separate numbers document for the totals and the amounts. And obviously anytime the bride wanted to make a change or anything changed with the event I'd have to go back into the document and then manually change the numbers document as well. It was very time consuming and actually ordering flowers I used to have a piece of paper and I used to make a graph with the items the flowers that I needed and literally manually write down every number of stems that I needed and total it up. So the whole process was quite time consuming. Curate has completely changed my workflow and saves me a huge amount of time. I have now come to terms with the new system which I love is completely evolving and changing. And there are so many sort of time-saving opportunities. I have templates now for weddings or for events or for yacht flowers. The template is there is pretty much set up with the items that are always needed and then I can put in add-in pictures. So, the bride will send me inspiration pictures. There's a beautiful inspiration section. I love the fact that I can do colors of their theme. And I've really come to terms with it now. So, I can use it quickly. I used to sort of dread doing a proposal. It might take me an hour and a half or something. And now I've probably got it down to 15, 20 minutes by the time I've lifted off their photos, cropped them, put them in. And it looks really, really professional. I think it looks really smart. And it's much much easier. It's saving me so much time. And the amazing thing is that brides change their minds lots as we know. And it takes me two minutes to go in, make a change, one less posy, one more button hole, or I prefer the second image more than the first image. So, I take them out, swap them around. Takes minutes. And then it's ready to go again. And that has saved me so much time. I've been trying to work out how much time curate is saving me a week really. Even doing the shopping lists, you know, and now if I have three or four events in a week, a weekend, and I need to do the ordering, I can collect them and it will put the shopping list together, everything that I need. That alone is probably saving me two hours a week. As long as I've entered all the data correctly, which you can pretty much see straight away if there's a huge amount of stems and you're like, I don't think I need that many. But, that saves me, oh, at least a couple of hours. Twice a week. The shopping list is done. All collated and put together. And making the proposals used to take me an hour and a half per proposal. I probably got it down to 20 minutes. So at certain times of the year, like now I'm doing lots of proposals for next year. So again, I'm probably saving, I don't know, 10 to 15 hours a week. It's just made everything so much quicker. Not only is Curate saving me a huge amount of time, I think it also looks incredibly professional. When the client opens the proposal, even on their mobile or wherever, it looks good. It represents my business well. It's hard to pinpoint exactly one feature that is my favorite on curate because there are quite a few that I really enjoy. The ease of preparing the proposals, making adjustments is fantastic. If anyone in the industry asked me if I would recommend curate, I certainly would. It saves so much time and makes your business look very professional. And I would highly recommend.

Hello, my name is Nancy Lobo. My company name is Nancy Lobo Designs and I am the lead designer, the owner. I am basically everything. I have been in the business for over 10 years. And before finding curate, I was actually just doing a spreadsheet, like a normal spreadsheet from the computer. I think it was just like a Mac document. And essentially I would have that same spreadsheet saved for every client that I was putting together a proposal for. The frustrating part about that obviously was I mean it was just a spreadsheet. It didn't allow me to see how many events I had booked. It really didn't give me anything. It was just a simple nothing. I have actually been with Curate for many years now. I'm actually grandfathered in. So, that can tell you how long I've been with Curate. And I've been with Curate since then because it just changed the way I run my business. Every morning, when I start working on my events, curate is the first thing I open. I look at I know how many events I have coming up for the month, for the week. I know what my production process is like, like my overall revenue. I'll know how many proposals I have outstanding and how many I need to follow up on. And then of course I also know how many inquiries I have coming in. So with that information I've been able to know one what is my approval or when a client wants to move forward with booking us and securing us. I know what my percentage on that is for every proposal I send out. I also know what my production rate is. So on a daily basis, I'm able to know, okay, as an individual, as a designer, how much am I able to produce? And then that way I can plan how many people I will need on site or for the week or for design if I need to hire any freelancers. One of the things that used to take me hours was adding up all the reports and obviously Curate has that as well. So, at the end of the year, I'm able to just simply generate a report on all my revenue, and then send that off to my accountant. The other thing that curate has allowed me to do is really set up like I think it's very important to have consistency like a real effective and productive flow in the morning. It really dictates how you're going to spend the rest of the day and the rest of the week. Curate is basically that. It helps me manage everything. I think that because I started using curate early on in my business, it's hard to really understand and know what my life as a business owner was before curate. It sort of has always been part of my business. But I think that if I had to estimate how many hours per week that curate saves my team, I would say at least a good, you know, 8 hours. So it again, I mean, yeah, maybe like a whole day's work of production. So in one sentence, how has curate impacted my business? I would say it's basically the face of our business because it is our storefront. When we generate a proposal for our clients, that's basically the first impression they get when it comes to our services and really making a decision about whether or not they want to do business with us. So, at the beginning of the month, I always go to my reports and I can drop down on a menu and generate how many how much of payments are due for the month. So, if I had to say what's my favorite feature, it would be how it generates reports of how much money is coming in for the month. Yes, I refer all my friends to curate. In fact, I have told everybody about curate. And of course, I would go through all the benefits. I would ask them first. I would listen to what their concerns were and then of course I would let them know how the program is able to really help and alleviate because I think a lot of us are actually like designers. We're not administrators. And so what curate does is really organizes our business so that we can focus on what's more important to us which is you know customer service and design.

Hi, my name is Shaya Sherwood and I work for Stella Event Design here in Benton Harbor, Michigan. And my role there is lead designer. We are a wedding and event florist. Before finding curate, my proposals were very old school. They were emailed to our brides, but it was all done on a makeshift spreadsheet and there were no pictures. There was no inspiration board. It was basically bridal bouquet and the price. What was the most frustrating part about it is I am a visual person. So, I wanted it to be pretty. I wanted my brides to get excited when they got the quotes. And it was awful. It was ugly. Curate has changed my everyday work. It has made it so easy for me to make proposals. It remembers everything so I don't have to. I'm of that age where I don't remember everything. So, it remembers my prices. It remembers how I want my proposals to look. It remembers each individual location has its own template. It is fabulous. One task that I used to do that takes hours, my proposals. My proposals maybe take 25 minutes now. It's amazing. A lot of people want to know how long has curate helped me? How has it saved time? I can't even calculate how much time curate saves me from day to day doing proposals and emails. There's no way to calculate it. A proposal used to take 2 or 3 hours. It might take me an hour now. So, I'm getting back so much time from Curate. It's amazing. How has curate impacted my business in one sentence? It makes me look better. My brides love it. Curate has made me look better as a florist. What is my favorite feature about curate? I would have to say the math is done for me. I'm a very right-brain creative person and I hate doing math. So Curate remembers my percentages, my labor cost, my fees, all of my pricing. Curate remembers to do all the math. I have a bunch of friends in the floral industry and if one of them asked if they should get curate 100% yes. Now if they were a competitor I might lie a little bit and say no but yes I would highly recommend Curate to all of my floral friends.

So far, I've found that Curate is a very seamless platform for everything that you need as far as starting and the flow of a floral company.

We've been with you guys all these years for a reason. There's been lots of other platforms that have popped up here and there. And each time I was like, you know what? Like even I think anything you use will always have some sort of snags here and there, but like you guys are always very responsive, very receptive. Whoever's there to help has a great attitude about it and like you really have worked diligently for 10 years to maintain a reputation where you genuinely care about the user experience and that's what's always kept us here rather than exploring and looking other places. Yeah, it means a lot. And we see that, you know, at the end of the day, like, yeah, money is money, but what keeps you loyal is the experience. And it's like that, you know, with our clients, too, with wedding clients. So, if there's anything that, you know, we can do that makes things easier on your guys' end, happy to do so or to help. But thank you. I appreciate it and I look forward to continuing to work together.

Just wanted to say that the new program for the curate has been super easy and very functional. As a longtime florist, I highly recommend this for any event that you have.

So, when we found your software, we were at Wedding MBA and it checked all of our boxes. It checked every single box that we needed. I was not the main user on it. It was one of my girls. I'm the pavilion director and Carly and Kelly were the ones working on it and they have both left and I'm taking over all of it because I can't put our brides through a third coordinator for this year. So now I'm working on it exclusively and I love it. The clients love it too. All the brides love that there's a portal that they can go on and change. I love that we have everything in here that we can get in here. I mean I hope that means you guys are growing. You know I knew you guys were when I met everybody two years ago at the MBA. I know it was a newer software and they were just getting started but I loved it then and even working on it. Like one of my girls didn't like it because it wasn't her pick. She wanted Honeybook but they did not have a portal and portal, I mean that is the main reason that we were like yep hands down we're doing it. So you're just, I know with anything new there's tweaks but those are two, working with other softwares and not so much wedding softwares but like our booking software is just seamless and flawless and I know they outsource their support, they have to because it's a hotel so they need 24/7, it's all overseas but they're friendly they're nice they answer every question efficiently and you guys do too. There's nothing more, and I'm older, so I'm Gen X. I hate talking to the AI. I want a person. I need a person, especially if it's an emergency. I need someone right now who can see this. Especially this one. There's no way I could have explained this to you on chat. There's no way. It is my pleasure. Well, thank you again for the time and for sharing the feedback. Yeah, like the usual, you know, send us over a chat or email if you have any question. Okay. Okay, I sure will. Thanks so much. Thank you so much. Bye-bye.

So, we are here with Zach Cohen of Island Kitchen. Zach is a current customer of Curate and we'll be talking to him today about his experiences with us and about his business in general. So, let's just start with a quick intro. Zach, can you tell us a little bit about yourself and your business? Yeah, absolutely. Thanks, Eugene. Yeah, Island Kitchen Catering. We started in Nantucket, Massachusetts 12 seasons ago as a little 40 seat restaurant. Kind of started catering as a side hustle, let's call it. It's grown into two states, four different markets. We are primary caterer for most of the social clients, large scale fundraisers, galas, weddings. And three years ago we expanded the business down to South Florida and have been having a lot of fun down here. So yeah. What type of events does Island Kitchen typically specialize in? So we are fully bespoke customizable. We'll do a two-person dinner if it makes sense. And we routinely do 1200 person large scale events. We're doing the Afar Gala on Palm Beach Island on March 15th for 500 people plated and everything in between. I guess before you came on board with Curate what got you interested in the first place? What were some of the biggest pain points that your catering business was facing? Sure. Yeah. To be completely transparent, when we went to LCA executive summit two years ago, Curate was one of the people that were presenting and while it looked beautiful, your team and Ryan were nowhere near what you guys came to be a year later. So we had kind of had curate in the back of our head, but really fully transparent, it wasn't even on the table. We have been using Caterease because prior to that we were just in Google Drives. We switched to Caterease because LCA did a technology request and I think like 70% of the LCA members were using Caterease and when we went to LCA in Chicago in October, Ryan presented again and like I said where this software had been brought to in 12 months was just it was unbelievable. I actually messaged Ryan right there after his presentation and myself and one of my colleagues set up a meeting with him in Chicago and here we are. Obviously the progress probably left somewhat of an impression but were there any frustrations with the previous system that you were using that got you interested in switching in the first place or started looking for a better solution? Yeah. Yeah. We internally joked about it being Cater Hard and not Caterease. The three biggest pain points were one it wasn't web-based. So they Citrix required you to download and sign in after it signed you out every 15 minutes. So the time wasted in simply getting into the program was insane. It wasn't intuitive. It wasn't pretty. Which is a huge thing. I mean, you know, when you're dealing with Nantucket Palm Beach clients, it may sound silly, but a proposal can set you apart and if you have something curated and dialed Caterease wasn't allowing for that. And lastly, one of the biggest things too was the integration into credit cards. It just it was more arduous than helpful almost in every step of the way. So yeah, that it's a long list. Was I guess during that decision process was it you literally you just saw Ryan's presentation, you decided to switch or were there was it like you were ready to kind of switch to another tool and then you explored some others or was it just like saw the platform, loved it? We saw Ryan's, we weren't really going to switch. I think what drove us so quickly was that our Caterease renewal was like two weeks later and we didn't realize that. So perfect. So that's what made us yeah. You know it's kind of a lot of our decision making is based on okay how much value will this drive? If the cost is X, do you think we will return that value in work booked or time saved or another sales call? Like I might be jumping ahead, but one of the best things about this is I can get on a sales call and within a 30 minute block I can do the call, send the proposal and have that to the client. My last workflow with Caterease was call, maybe I was getting out the proposal that night. It just, you know, so we weren't looking at anything else. We saw Ryan's presentation. We met with him and yeah, we jumped on board. So very happy we did. That's amazing. So, I would ask if there were any hesitations or anything, but it sounded like that was a super quick decision. Just it was to be completely honest, the it was the price, you know, it was significantly more expensive than what we were paying with Caterease. And so, yes, if there was any hesitation, it certainly was price driven. But again, like I just said, it's all about the value and what that drives. And I know my colleague Maggie and you know, she runs our sales department in Nantucket. Feels the same way that the value was certainly worth worth the spend as of right now. So, yeah. Yeah. Yeah, I mean to your point I always say yeah we're not going to be the cheapest but if you can do that whole process in 30 minutes like you said instead of, that's what we say to our clients too. I mean the way we operate the way we cater that it is extremely different than other people and we are certainly not the cheapest and that if that's what you're looking for that's fine then we're just not the right fit. During that transition period. I assume you know people typically coming over from Caterease have used it for a while. How was that transition process for you? The onboarding, the setup. How was it to get started with Curate? It was great. It wasn't laborious. It wasn't hard. I really struggled when we switched from Google Drive to Caterease and like I had resistance in it. So, it took me a little while to integrate. Whereas curate I I mean I was excited about it. So I certainly whereas Maggie when we switched to Caterease she was kind of leading the pack on that and I was lagging behind it was flipped on the other end. I thought Ryan and the team did a great job. Is that I guess was that when you were switching from Google Drive to Caterease and then I mean coming to curate is was that user experience and that like ease of use kind of the big thing that you were feeling that push back on? Google obviously you know they they have everything designed for easy experience and whatnot. What was that hesitancy on your part? From Google Drive to Caterease. Yeah. Like you said, you were feeling because it was different. Yeah. But it was it was hard. Caterease. It was harder for me. It was also like Google Drive. I knew it. It Google Drive is great. It's not meant for caterers, but we worked it in a sense that made it easy for us. Easier, I guess. And no, I thought the biggest not the biggest, there was so many different things, but the fact that Caterease is PC based and we are all of us work off of a Mac was that was extremely difficult. So yeah, that'll do it. Yep. What about what about mobile? So I do really what's great on the mobile side. I use it primarily in two ways. I'm never writing proposals on that. But how I use the mobile is for inquiries. If I'm not in front of my computer when we get a submission, it's very easy that I'm able to go on mobile inquiry, send off the email that I want because we have I have so many email templates which is amazing. And then also it's nice to have, right? I might not be at the event that one of our managers is on and instead of them, well, you couldn't with Caterease. You'd have to print everything and you wouldn't have a real time look to it. So, we use curate web a lot. If there's a question about a BEO or something like that, it's able to jump on there real quick. And so, yeah, I've just I've never had to write a proposal on it cuz it just, you know, I usually have my laptop with me. But, no, the web-based application is great to have for sure. So you mentioned, you know, you can basically go process like A to Z with 30 minutes on the platform. Are there can you actually put any numbers to I guess the efficiency improvements or just to the time savings or is it is it literally from you went from a full day process to 30 minutes which you know if that's more or less an estimate that's amazing you can stick with that. Yeah, I definitely couldn't put I mean, one of the coolest things was one of the first proposals before I actually knew what I was doing I sent through curate and I don't think it was the sole reason that it was booked, but the first line of the response from the client was, Oh my god, what a beautiful proposal. Because it was it was curated again to to them in the pictures and again was it the sole reason they booked? Probably not. But it was nice to like oh okay so to put a value amount like that event probably paid for half a year of curate right there. As far as time save, I honestly couldn't tell you. With all said and done, our workflow was phone call, proposal, downloading of Caterease proposal, opening Gmail, finding the address of the client, sending proposal, assuming they took it, then taking said proposal, putting into QuickBooks, sending invoice from QuickBooks to said client. Whereas now phone call, proposal, email, payment, I don't know if it's fair to say it goes from an all day process to a 30 minute, but it's probably pretty close giving out. I mean, we'll do close to 900 events between Nantucket and Palm Beach this year. So, if you save 15 minutes alone on each event, it adds up. Yeah, that's pretty big difference. Yeah. Okay. So, you mentioned somebody mentioned the beautiful proposal. So, it sounds like you've actually seen clients noticing the improvement with it. Yeah. That's amazing. Yep. Okay. That's which you know possibly the most important thing, right? So keeping the clients, that was one of the biggest drivers for us is like again we're dealing with the 1% the 1% and we were sending over a either a Google sheet to them or this Caterease thing that they swore we could customize and and do this and we couldn't and the lines didn't match up correctly. The coloring wasn't correct. It just it you know, you sell yourself or we sell ourselves as a top tier high-end bespoke catering company and you you got to kind of you got to fit the bill across everything and the proposals were more C-grade than anything else. So, yeah. And that won't cut it when you're dealing with the 1%. No, for sure. I mean, you just you don't legitimize yourself, right? You're like, Oh, okay. Yeah, you talk a big game. Everything seems great. Then you're sending me this janked out piece of paper. I can't read what I'm looking at. And you know, so that was really what drove us to it was we had the ability to customize and make it beautiful and bespoke just like our company. I mean you've mentioned I guess a few different aspects that that you're seemingly happy with with curate. I guess what would what would be the biggest reason you'd recommend Curate as a platform? Time. It's the time saver you know I mean I know that's a corny cliche but time is money and you know what is the value I'm a husband and a father and you know not simply from a work perspective but what is the value that it drives from a personal level to save that time and you know you can't really put a price on that. So, 100% it's the time. So, so I guess if somebody was on the fence about choosing curate, is what would you tell them or is that exactly what you tell them instead? Yeah, I mean it really I would tell them listen I would imagine most people are on the fence with curate because of the cost if we're being completely honest. I would imagine that's why, you know, it's a little bit different given what our sales volume is compared to, you know, maybe an upstart catering company or someone that's not dealing in the markets that we're dealing in. And it would be exactly that the time value that you get back from not only an admin side to it but as well as on the back end of even something as like the BEO prints like you know the kitchen prints and all that and it's the time and how valuable is that to you? And they can't some people can put a price on it and you know that's really what they would have to decide and to be completely honest I don't even think we've scratched the surface of all the possibilities that curate could do from the packing list to the profit margins to all of that stuff I genuinely don't think that we've even come close to utilizing the full potential of what the software is so I mean honestly curate has legit changed the way we operate our business from a sales perspective to an execution and it was probably the best decision we've made for our business in 2024 and 2025. So hopefully hopefully beyond it. Yeah, absolutely. 100%. All right. Well, Zach, I appreciate it. I know you're super super busy during the Palm Beach season right now, so thank you for taking the time. Of course, absolutely. And we're hoping to roll out a lot more useful stuff for you here in the very near future. I don't doubt that. I mean, I know that AC was a game changer for Maggie in the Nantucket market and you know that lastly that is what I also really loved about what you guys did is that it is kind of a startup, let's call it. I know you guys aren't, but you're still you're not Caterease that it's been established forever and it's like, oh, you got a suggestion, go yourself. You know, everything that we had pointed out and talked to McKenzie and talked to Ryan about, it was either in the works, they hadn't thought of it or hadn't had a request for it and actually took it seriously and it's in progress. Or it was just about to be rolled out. So, I mean, that's nice that it's nice to be like, Okay, cool. You guys actually care about what your clients are saying and are working to tweak this and not hey it's your job to figure out how to work with us not our job to figure out how to work with you. So yeah, I mean at the end of the day, if you have that feedback, chances are somebody else does too, right? It's probably going to be useful across the board. So we have developers for a reason. So no, absolutely. Well, no, I this has been great. So I appreciate your time. And if you need anything else from us, let us know. Appreciate it. Absolutely. Not a problem. Have a good one.