Case study

How Stacy K Floral Automates and Streamlines Its Wedding Business with Curate

“I had a really strong wedding brand and Curate helped me take it to another level. It has helped us create and implement processes for each category of our wedding business. The efficiences that we’ve created with Curate have been life-changing for the company.”

-Stacy K Ercan Owner, Stacy K Floral

Stacy K Floral provides unique floral designs for weddings and events.

The company also has a gift shop and does daily flower deliveries in Rochester, New York.

Challenges

Working in spreadsheets and doing many tasks manually
Wasting inventory
Tracking rental inventory
Relaying crucial information to staff
Losing a key employee

Solutions

Simplified and automated proposal building
Shopping List that breaks down orders automatically
Recipe Sheet that shows was goes into each bouquet
Gameplan that combines several events into one order
Rentals List that prevents overbooking

Results

Automating and simplifying backend processses
Turning a fulltime job into 4-5 hours a week
Saving $40,000-$50,000 a year
Creating a thriving business

Challenges

Streamlining and automating

backend processes

Stacy K Floral was thriving.

On top of running 150 to 200 weddings a year, Stacy K Ercan, the owner, also ran a gift shop and daily flower deliveries.

However, Stacy had so many manual tasks that they needed a full-time employee to cover the role, including:

1 Importing customer data into proposal documents

2 Breaking down each order to create a shopping list

3 Entering products from a spreadsheet to create purchase orders

4 Keeping a physical log of different flower prices

5 Ensuring data safety by locking printed orders in a cabinet

“I needed a better way of managing the backend processes of my businesses such as ordering, sending orders to supplies, and keeping track of data. I wanted to run weddings and events efficiently and still have time to run the gift shop and daily flower deliveries,” says Stacy.

Solution

Simplified proposal building

Now Stacy just emails a link to Curate’s inquiry form and it automatically imports the info right into their proposal.

Supercharged productivity

Curate automatically creates a shopping list, recipe sheet, a Gameplan, and a rentals list.

Guaranteed profitability

The Shopping List breaks down every item that Stacy needs for an event.

Results

An automated, effective, and

thriving wedding business

“Moving to Curate was a big change for Stacy K Floral and I appreciate that the Curate team helped us transfer our proposals into their system and held us accountable. It was worth its weight in gold.”

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