"Being organized is vital to financial success in the event industry. Curate provides all the tools to make sure I remain profitable."
"We used to have to carry around all our folders for every single event and had to keep up with every small change by hand... Now, it's all in one place and a revision can happen with just a click."
"Couldn't be happier with Curate. While it's great at keeping me organized, it also keeps me more profitable without any extra work. Each update makes it even better!"
Curate is an end-to-end event management software platform. Florists, rental companies, and other event professionals have saved time and money after implementing Curate into their businesses. Curate offers various products to help manage costs, track expenses, and stop overbooking rental items.
With 5-star reviews, free training, and regular feature updates, Curate is a time-saving and profit-driving tool for event professionals.
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How do you know who to advertise with? Advertisers are forever pitching why their website, their magazine, their event is worth you paying them money.
So many florists advertise because "that's what you're supposed to do" and they throw money at a problem without realizing an incredibly important concept.
A dollar out (in advertising) should equal more than a dollar in profit.
There is no "industry standard" markup in the floral industry.
Ok. Well, sort of.
There isn't according to the literal definition of the phrase "industry standard." If you don't have time to read much further, the entire article says this: every florist has a unique situation and should price based on their demand and needs -- not an elusive markup completely derived from other florists.
If there is no set industry markup, how you should determine your markup?
Most florists who start a business from scratch simply copy the markups they already know. Many a great business has started this way so there isn't any shame in it. This is even how we started our company. But I'd like to suggest for you to reanalyze your methods.